Skip to content

Bachelor of Business (Marketing)

Bachelor of Business (Marketing) (BBIZ)

Entry requirements
ATAR 60.00
Study mode
  • On-campus
  • Online
  • Springfield
  • Toowoomba
  • 3 year(s) (or part-time equivalent)
  • Jan, May, Sep


  • Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act?
  • Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.
  • Learn relevant marketing theories and principles in a real-world context through using case studies and applied activities.
  • Work alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year.
  • In addition to your chosen specialisation in Marketing, you can select a second major or broaden your knowledge with a combination of minors and electives. Choose another major from the Bachelor of Business or perhaps delve into Advertising or Public Relations.
  • Get a bachelor degree in two years from 2024 — study via our accelerated pathway option (six consecutive semesters of full-time study) and graduate sooner. Alternatively, you can enrol part-time and balance study with work or family commitments.
  • Our flexible delivery also allows you to study marketing courses online from wherever it suits you, or at the Toowoomba or Springfield campus.

Further study 

If you’re interested in postgraduate study, you can go on to study the Graduate Certificate of Business (Digital Marketing) or the Graduate Certificate of Business Administration.

Career outcomes

  • As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.

Entry requirements

Find the entry requirements most relevant to you.

Recent secondary education

Adjusted Entry score including adjustment factors (additional points given in certain circumstances). Unadjusted Entry score not including adjustment factors.
ATAR The Australian Tertiary Admission Rank (ATAR) is a percentile rank used to assess the results of high-school applicants for undergraduate entry into university. 60.00 61.25


To study this degree we assume you have sound knowledge in:

  • English (Units 3 & 4, C), and
  • General Mathematics (Units 3 & 4, C)

We assume that your knowledge is equivalent to a grade C or higher in Units 3 and 4 at high school level (typically studied in Year 12). Find out more about assumed knowledge.

Special entry schemes for admissions may increase your Rank, through the allocation of additional points in certain circumstances, such as educational disadvantage where you live, and subjects you passed.

UniSQ is committed to greater admissions transparency. Learn more about the education and work experience, as well as average Ranks for this degrees' student cohort from the previous year.

Tafe (VET) qualification

If you have completed a qualification from a TAFE or qualified private provider, you may be able to use these qualifications to meet UniSQ's entry requirements.

Work and life experience

You may be able to use your work experience and other adjustment factors to increase your selection rank and meet UniSQ's entry requirements.

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.0 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.


If you don't meet the entry requirements, we have pathway options available to you.

If you identify as being of Aboriginal or Torres Strait Islander descent you may be eligible to enter the Indigenous Higher Education Pathways Program (IHEPP).

Degree structure

To complete this degree students must complete 24 units.

Courses to be studied Units
Core courses 8
Marketing major 8
1 x second 8-unit major
or 2 x 4-unit minors
or 1 x 4-unit minor plus 4 x electives
Total 24

Refer to the UniSQ Handbook for courses to be studied and recommended enrolment patterns.

Double degrees

You may like to study the Bachelor of Business as part of a double degree to give you the flexibility tailor your degree to your ambition.

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for your first year of study (8 units) in this degree are:

Study Mode Cost
Commonwealth supported

The Federal Government contributes to the cost of your course and you need to pay a student contribution.

AUD 16323
Domestic full fee paying

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 24800

1 These are indicative annual fees for 2024. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. HECS-HELP and FEE-HELP allows you to defer your fees until your income reaches a certain level. Find out if you are eligible for HECS-HELP or FEE-HELP.

You may also be eligible to receive financial support from Centrelink.


At UniSQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Apply via QTAC

Apply via QTAC (Queensland Tertiary Admissions Centre) if you:

  • have never studied with UniSQ before, or
  • are a Year 12 student, or
  • want to transfer to UniSQ from another university.
Mode QTAC Codes
Online 904125
Springfield 924121
Toowoomba 904121

Copy your QTAC code and continue through to the QTAC website to complete your application.

Apply through QTAC

If you are applying via QTAC, please check our application closing dates.

Apply directly to UniSQ

You may be able to apply directly to UniSQ if you:

  • are a current or previous UniSQ student returning to study with complete or incomplete qualifications (excluding Head Start students), or
  • have recently graduated from TAFE.


You can select to start your study in Trimester 1, 2 or 3.

Study period  Application closing date Orientation  Study period start date Finish date
Trimester 1, 2024  Monday 22 January Monday 15 January Monday 22 January Friday 26 April 
Trimester 2, 2024 Monday 20 May Monday 6 May Monday 13 May  Friday 16 August
Trimester 3, 2024 Monday 2 September Monday 26 August Monday 2 September Friday 6 December 

More information on applying key dates is available.

Further information

Discover further information on applying to study at UniSQ that is relevant to you.

Two men collaborating at a computer workstation in an office environment.

Got questions?


Begin your study journey today with the university rated 5/5 stars for graduates starting salaries* and start the degree that’s right for you.

*Good Universities Guide 2024

Talk to us
Can I study a Bachelor of Business (Marketing) online?

Yes! At UniSQ you can study a Bachelor of Business major in Marketing online, from anywhere in the world. Online study allows you to be in control of when, where and how you learn. Our world-class lecturers will keep you connected and motivated throughout your study.

As a Bachelor of Business Marketing student, you’ll receive the same level of support as an on-campus student and we’ll be there with you, every step of the way.

Discover more about online study at UniSQ.

Why study a Bachelor of Business (Marketing)?

With a worldwide need for marketers, a marketing major provides you with a skillset that can transfer to many industries.

As you learn the fundamentals of marketing, you will enhance your transferable skills such as communication, negotiation, teamwork, critical thinking and data analysis.

Develop the knowledge and confidence needed to influence business strategies with creativity and innovation, giving you a competitive edge in your preferred industry at UniSQ.

What are the career prospects for a Bachelor of Business (Marketing)?

Opportunities for Bachelor of Business Marketing graduates exist in a variety of government and private industries including:

  • Business and Management
  • Finance
  • Copywriting
  • Social Media
  • Market research
  • Public Relations
  • Non-for profit organisations.

With a marketing qualification, you can enjoy a fulfilling career in roles such as:

  • Advertising manager or coordinator
  • Marketing and communications manager or officer
  • Market research analyst
  • Social media manager
  • Digital Marketer
  • Copywriter
  • Product or brand manager
  • Distribution manager
  • Sales manager.
What will I learn in a Bachelor of Marketing?

Discover how people think and act and how this directly influences their purchasing and lifestyle decisions. Learn core marketing theories and principles relevant in a real-world context including:

  • consumer behaviour
  • communications
  • digital marketing and social media
  • global marketing
  • marketing intelligence and strategy.

You may also like to study the Bachelor of Business as part of a double degree to tailor your studies to your personal interests and career goals. Discover our Bachelor of Business double degrees:

How long does it take to study?

The duration of a Bachelor of Business Marketing or Bachelor of Marketing may vary depending on the education provider you choose.

At UniSQ, a Bachelor of Business (Marketing) will take you approximately three years to complete. You also have the option to study via our accelerated pathway and complete your studies in two years. Some students choose to study part-time which increases the time it takes to finish the required courses.

Why study a Bachelor of Business (Marketing) with UniSQ?

Gain a strong start to your career in marketing with UniSQ and tailor your learning experience by selecting a second major or build on your knowledge with a combination of minors and electives.

At UniSQ you will learn from leaders in the field who deliver their expert knowledge with the goal of positioning you as an innovative, strategic and adaptive professional.