What does a social media manager do?
The job of a social media manager involves planning, creating, publishing, and analysing content across social media platforms to support an organisation’s communication and marketing goals. Social media managers develop content calendars, manage brand presence, engage with audiences, monitor performance metrics, and respond to trends or issues in real time. They often collaborate with marketing, communications, design, and leadership teams to ensure messaging is consistent and effective.Social media managers work across many industries including business, education, government, not for profit organisations, retail, media, and professional services. The scope of the role can vary depending on the size of the organisation and whether the role is in house or agency based.
Is a career as a social media manager right for me?
A career in social media management may suit you if you enjoy communication, creativity, and working in fast moving digital environments. Skills and attributes that are important for this role include:
- strong written communication skills
- creativity and an understanding of digital trends
- confidence using social media platforms and analytics tools
- strong organisation and time management skills
- attention to detail
- the ability to adapt to changing priorities.
How to become a social media manager
If you are exploring how to become a social media manager, the pathway typically involves completing a degree in marketing, communication, media, digital media, or a related field. University study helps build skills in content creation, audience engagement, branding, digital strategy, and performance analysis.
Practical experience is highly valued in this field. Many professionals build experience through internships, entry level marketing roles, content creation, or managing social media accounts alongside their studies.
Every journey to study is individual, and there are several pathways into social media management depending on your interests and career goals.
View UniSQ’s Marketing or Communication degrees.
Average salary per week
$1803
Future demand
Strong
Industries
Related careers
Source: yourcareer.gov.au
© Commonwealth of Australia
Social media manager FAQ's
What are common social media manager job requirements?
Social media manager job requirements typically include strong communication skills, experience using social media platforms, an understanding of digital marketing principles, and the ability to analyse engagement and performance data. Employers may also value experience with content scheduling tools and basic design or video editing skills.
What social media manager careers are available?
Social media manager careers may include roles such as social media coordinator, content manager, digital marketing specialist, or community manager. With experience, professionals may progress into senior digital marketing roles, brand management, or strategic communications positions.
How long does it take to become a social media manager?
A bachelor's degree typically takes around three years of full-time study. Graduates may then gain experience in junior marketing or communications roles before moving into social media focused positions.
Is social media management a good career?
Social media management is a growing career area as organisations continue to invest in digital engagement. Professionals with strong communication skills and an understanding of digital platforms are in demand across a wide range of industries.
What does the job of a social media manager involve day to day?
The job of a social media manager includes creating content, scheduling posts, monitoring audience engagement, analysing performance metrics, responding to comments or messages, and adapting strategies based on results and trends.
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