Digital marketing manager
What does a digital marketing manager do?
Do you enjoy writing engaging content? Does project management and thinking strategically about reaching an audience interest you? Do you like to stay on top of the latest social media trends? If you answered yes to any of these questions you might enjoy a career in digital marketing.
You might be asking yourself, ‘what is digital marketing?’ A digital marketing manager (also known as a digital marketing specialist or digital marketing coordinator) develops and implements marketing campaigns while ensuring they meet the client brief, budget and deadlines. To deliver a campaign you will likely collaborate with social media specialists, graphic designers, copywriters, media agencies and website developers – or work across these areas yourself depending on the size of the organisation.
Is a career as a digital marketing manager right for me?
If you’re creative, enjoy collaborating with others and are always striving to improve, a career in digital marketing could be for you. Other skills and attributes beneficial for this role include:
An ability to manage change positively and perform effectively in changing environments.
Clear written and verbal communication skills, supported by strong interpersonal skills.
Creative expression, storytelling and original thinking.
Proficiency in using technology, digital tools, and relevant software.
A sound awareness and understanding of industry and trends.
An ability to work effectively and collaborate with a range of stakeholders.
Problem-solving and decision-making
The ability to identify issues, evaluate options, and make informed decisions.
How to become a digital marketing manager
Building a career in digital marketing combines creative thinking with strategic and analytical skills. Relevant study can provide a strong foundation in marketing and communication, while practical experience can help you develop the digital expertise and leadership skills needed to progress into management roles.
Every journey is individual, and there are several paths you could take to reach your digital marketing career goals. Here is just one path you could take:
- Complete a degree in marketing, communication, business or a related field.
- Develop skills in digital marketing, content creation, social media, analytics and online advertising.
- Gain practical experience through internships or entry-level marketing and digital roles.
- Build your experience planning and delivering digital campaigns, analysing performance and managing budgets.
- Progress into digital marketing management roles as you develop your strategic, leadership and industry experience.
How long does it take to become a digital marketing manager?
The time it takes to become a digital marketing manager can vary depending on your study and professional experience. A relevant bachelor’s degree in marketing, communication or business typically takes around three years of full-time study.
From there, you’ll usually need to build practical experience in digital marketing roles before progressing into a management position.
Start your journey with UniSQ
Prepare for a digital marketing management career with a UniSQ business or marketing degree and develop the creative, analytical and strategic skills needed to grow brands online.
Responsibilities and work settings
Developing and implementing digital marketing strategies and campaigns across online channels.
Creating and coordinating digital content to engage target audiences and support organisational goals.
Monitoring campaign performance and analysing data to identify trends and opportunities for improvement.
Managing digital marketing budgets, platforms and teams to deliver campaigns effectively.
Digital business and marketing agencies
Media, publishing and broadcasting organisations
Accounting, consulting and professional services firms
Non-profit, charity and community organisations
Government agencies, departments and councils
Software development and technology companies
Arts and creative organisations
Digital marketing manager FAQs
Please see the salary information on this page for further details.
To become a digital marketing manager, you typically need:
- a bachelor’s degree in marketing, communications, business, or a related field
- knowledge of digital marketing strategies, tools, and platforms, such as Google Analytics or Google Ads
- certifications in digital marketing tools and platforms like Google Ads, HubSpot, or Facebook Blueprint, which can enhance your credibility in the field
- strong analytical skills, creativity, and the ability to manage multiple projects
- experience in managing digital campaigns, budgets, and teams is often essential for moving into a managerial role.
Stay in touch
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