What does an advertising manager do?
From thinking creatively about how to target the right people with a campaign, to considering how you can maximise your budget, an advertising career involves a diverse range of tasks that ultimately aim to increase brand awareness and sales. As an advertising manager, also known as an advertising coordinator, you could work to promote both products and services. Whether you’re focused on one brand or multiple, you'll have the opportunity to develop advertising strategies and implement campaigns across numerous channels. Campaign creation is often a collaborative effort, advertising managers will frequently work alongside graphic designers, photographers, videographers and internal and external stakeholders.
Advertising jobs can be found within an organisation (in-house) or at an agency. For those working in agency, account director, brand strategist or creative director are common job titles, whereas advertising manager or advertising specialist might be used in-house.
Is a career as an advertising manager right for me?
If you’re creative, enjoy writing or are interested in design, an advertising career could be your ideal next step. As an advertising manager it’s beneficial if you can:
- work well under pressure
- thrive in a fast-paced environment
- think strategically
- work collaboratively
- be analytical
- use your creativity
- have strong attention to detail
- be a proficient writer and communicator.
How to become an advertising manager
Every journey to study is individual, and there are several paths you can take to reach your advertising career goals. Advertising managers typically need extensive industry experience or a formal qualification in advertising, marketing, communication, media studies, or a related field. Many professionals start with a bachelor’s degree and gain hands-on experience through internships, entry-level roles, or agency work to support career progression.
At UniSQ, we offer the following degrees related to advertising:
Average salary per week
$1688
Future demand
Strong
Industries
Related careers
Source: yourcareer.gov.au
© Commonwealth of Australia
Last updated May 2024.
Advertising manager FAQs
What is the average advertising manager salary in Australia?
An advertising manager salary in Australia varies based on industry, experience, and company size. For those pursuing an advertising manager career, developing expertise in digital advertising, data analytics, and campaign strategy can significantly enhance earning potential.
For further information on an advertising manager’s salary, please view the salary information on this page.
What skills are important for an advertising manager?
A successful advertising manager career requires a combination of creativity, strategic thinking, and analytical skills, including:
- Communication skills – effectively conveying ideas, managing teams, and collaborating with clients and stakeholders.
- Building relationships – establishing strong connections with clients, media partners, and creative teams.
- Digital advertising – leveraging online platforms and data-driven strategies to optimise performance.
- Organisational skills – managing multiple campaigns, budgets, and deadlines.
- Team leadership – managing creative teams and collaborating with clients and external agencies
What are the typical advertising manager duties?
The advertising manager job description outlines a range of responsibilities focused on planning and executing ad campaigns. Typical advertising manager duties include:
- identifying the required advertising needed and determining the style of presentation
- reviewing available resources and selecting, assembling, and preparing advertising materials
- deciding on media channels and revising and arranging content for presentation or publication
- analysing the performance of advertising campaigns and making adjustments as needed
- budget management.
Are advertising managers in high demand?
Yes! The demand for advertising managers is increasing as businesses prioritise digital marketing and data-driven advertising strategies.
An advertising manager career is especially sought after in e-commerce, media, and tech industries, where companies rely on effective ad campaigns to reach and engage their audience. Advertising managers with skills in performance marketing, social media advertising, and data analytics are highly valued in today’s competitive job market.
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