What does a marketing manager do?
Ever wonder, what does a marketing manager do? Marketers apply marketing strategies and practices to position an organisation’s products or services favourably to its target markets. During your career in marketing you could be responsible for a wide range of tasks. From developing marketing plans and campaigns, managing campaign budgets and conducting market research, to coordinating advertising activities, sourcing sponsorship opportunities, and overseeing promotional events and functions, the role of a marketing manager can be incredibly diverse. Other duties may include preparing reports, conducting presentations for clients and potential sponsors, or managing brand and social media channels.Marketing mangers work in a range of settings including marketing, advertising and public relations firms, government, universities, leisure, hospitality and tourism industries, corporate sector, government organisations and charity organisations.
Is a career as a marketing manager right for me?
Marketing managers use their creative minds and awareness of different social groups to develop and complete a range of marketing projects. Your project management, critical thinking and creativity skills are linked to the success of your marketing career. Other skills and attributes beneficial for this role include:
- the ability to analyse and interpret data
- creativity
- excellent communication skills
- good organisational skills
- the ability to work independently or as part of a team.
How to become a marketing manager
Every journey to study is individual, and there are several paths to reaching your marketing career goals. UniSQ offers degrees in marketing that provide the foundation for a successful marketing manager career. Typically, becoming a marketing manager starts with a bachelor’s degree in marketing, business, or a related field, followed by hands-on experience in roles like marketing coordinator or digital marketer. Many professionals advance through postgraduate studies to develop leadership and strategic marketing skills.
At UniSQ, we offer the following degrees in the area of marketing:
Average salary per week
$1264
Future demand
Very Strong
Industries
Related careers
Source: yourcareer.gov.au
© Commonwealth of Australia
Last updated May 2024.
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Marketing manager FAQs
What is the average marketing manager salary?
A marketing manager salary in Australia varies based on experience, industry, and company size. For further information on a marketing manager’s salary, please view the salary information on this page.
What does the typical marketing manager job description include?
A marketing manager position description typically includes:
- researching potential demand and market characteristics for new goods and services through collecting and analysing data.
- overseeing marketing campaigns across multiple channels such as social media, email, search engines and paid ads.
- advising on key marketing elements, including product mix, pricing strategies, advertising, sales promotions, selling techniques, and distribution channels.
- leading teams and coordinating with cross-functional teams, including content creators, designers, sales representatives and external agencies.
The job analysis of marketing manager roles highlights the need for a mix of creativity, analytical skills, and leadership. A strong marketing manager should also have expertise in digital marketing, social media strategy, and data-driven decision-making.
What skills are important for a marketing manager?
The marketing manager job requirements vary by industry, but key skills include:
- Leadership and communication – managing teams and collaborating with cross-functional departments.
- Strategic thinking – developing and implementing effective marketing strategies that align with business objectives.
- Digital channel – leveraging the latest digital trends and platforms to capture audiences and enhance brand visibility.
- Building relationships – establishing and maintaining partnerships with stakeholders, clients, and vendors
- Planning – organising marketing campaigns, setting timelines, and ensuring projects are executed efficiently.
- Budget management – allocating resources effectively to maximise ROI and control advertising expenditures.
- Data analysis – interpreting key performance metrics, identifying trends, and using insights to optimise marketing strategies and decision-making.
A marketing manager’s job responsibilities require a balance of creativity and analytical thinking. Staying up to date with industry trends and emerging marketing technologies can also enhance your career prospects.
Are marketing managers in demand?
The demand for marketing managers is very strong, particularly in industries that rely on digital marketing, data-driven strategies, and customer engagement. Opportunities exist across technology, finance, healthcare, and e-commerce, but competition can be high for top positions. Those with specialised expertise in SEO, performance marketing, and analytics, along with strong leadership and communication skills, are more likely to stand out.
At UniSQ, our marketing degrees equip students with the skills needed to thrive in this fast-paced industry. Gaining experience in marketing combined with the right education can further enhance career prospects in this field.
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