Media and communications officer
What does a media and communications officer do?
A media and communications officer manages how an organisation talks to the world. They write and send media releases, run social media and digital content, plan campaigns and events, and handle enquiries from journalists. Part of the job is advising leaders on how decisions might land with the public and the media. The aim is to build and protect the organisation's reputation and keep its messaging clear and consistent.
Media and communications officers work across government, corporate, education and not-for-profit organisations, as well as in agencies that service many clients. Some specialise in media relations, others in social media, internal communications or campaigns. The work is fast-moving and often tied to news cycles and events.
Is a career in media and communications right for me?
A career in media and communications may suit you if you enjoy writing, storytelling and working with people in a fast-paced setting. You need strong communication skills, creativity, and the ability to stay calm and organised when several things are happening at once.
Other desirable skills and attributes of a media and communications officer include:
An ability to manage change positively and perform effectively in changing environments.
Clear written and verbal communication skills, supported by strong interpersonal skills.
Creative expression, storytelling and original thinking.
A sound awareness and understanding of industry and trends.
Effective time-management and prioritisation skills.
An ability to work effectively and collaborate with a range of stakeholders.
How to become a media and communications officer
Most media and communications officers hold a degree in communication, journalism, public relations, marketing or a related field. Practical experience matters, so internships, student media, volunteering and a portfolio of writing and campaign work all help you stand out when you apply for roles.
Every journey to study is individual, and there are several paths into media and communications. A common path to becoming a media and communications officer include:
- Complete a degree in communication, journalism, public relations, marketing or a related field.
- Build skills in writing, content creation, social media and campaign planning.
- Create a portfolio of writing, media and campaign work.
- Gain experience through internships, student media, volunteering or entry level roles.
- Keep developing your digital and media skills as platforms and channels change.
How long does it take to become a media and communications officer?
A bachelor degree in communication or a related field usually takes three years of full-time study, or longer if you study part-time. During your degree you can focus on areas such as professional communication, journalism, digital media or marketing.
Many people build experience while studying, through internships, student media or freelance work, then move into a communications role after graduating. How quickly you progress depends on your experience and the strength of your portfolio.
Start your journey with UniSQ
Build the writing, media and digital skills for a communications career with a UniSQ communication degree, where you can major in professional communication, journalism, digital media or marketing.
Responsibilities and work settings
Writing and distributing media releases and news content.
Managing social media and digital communication channels.
Responding to media enquiries and coordinating interviews.
Planning and delivering campaigns, events and promotions.
Producing newsletters, website copy and internal communications.
Arts and creative organisations
Digital business and marketing agencies
Government agencies, departments and councils
Media, publishing and broadcasting organisations
Non-profit, charity and community organisations
Sport and recreation organisations
Universities and higher education providers
Media and communications officer FAQs
Media and communications covers a range of roles, including:
- media or communications officer
- public relations adviser
- social media or content specialist
- digital communications manager
- marketing communications officer
- internal communications adviser.
Related careers
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