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Unveiling our new brand UniSQ

UniSQ Chancellor Mr John Dornbusch and UniSQ Vice-Chancellor Professor Geraldine Mackenzie.

From leading breakthrough space and defence research of national significance, to revolutionising the way a university degree can be attained online, the University of Southern Queensland has proven to be an innovative leader in tertiary education since it first opened its doors as an institution 55 years ago.

Now, that strong track record of success has evolved into a confident new commitment by the University to firmly stake its claim as the university of choice for people who think big and put ambition into action, with a full relaunch of the brand.

The new logo features a shield that contains the iconic Bunya pine tree – representing growth, strength and journeys – acknowledging the connection to Southern Queensland and the significance it holds for the thousands of generations of First Nations families who have called the region home.

The refreshed colour palette of gold and plum is a nod to the sunsets experienced throughout southern Queensland and the warmth of the dynamic communities in which the University operates.

As part of the new brand, the University has also adopted a new acronym, ‘UniSQ’, to further increase awareness.

University Vice-Chancellor Professor Geraldine Mackenzie said the time was right to continue the confident evolvement of the tertiary institution.

“This exciting new chapter for our University goes far beyond, and much deeper, than just a new logo,” Professor Mackenzie said.

“It is recognition of all we have already achieved as a University, alongside the communities we work with and in, and the ambition to continue to lead the way – from breakthrough research to new ways of delivering programs online,” she said.

“Innovation was very much part of our University from the early days; from pioneering distance education in 1977, to launching off-shore offerings in the 1980s and being one of the first universities to establish a dedicated office for First Nations students in 1986.

“This is a University where students, researchers, community, and partners access excellence, and where knowledge and industry collaborate to create real, positive change for both people and our planet – and this relaunch reflects all of those incredible steps forward we’ve made, and continue to make, as a University of choice.”

Pro Vice-Chancellor (Engagement) Shawn Walker said the new brand was developed with extensive market research, with a focus on reputation and recognition.

“It is a remarkable time to study, teach, or research at UniSQ and this rebrand brings excitement and renewed purpose to everyone across our three campuses, and every single location across Australia and around the world from which our students choose to study,” Mr Walker said.

“Over the past 55 years, our educational institution has been known by different names and had four different logos, but at the core, our values have remained the same.

“These factors will continue to hold us accountable and deeply connected to the fundamental links to our heritage that will help us to build upon our platform of success well into the future.”