Information
Overview
- Inform marketing strategies and tactics – learn to use your digital skills to analyse, interpret and present data.
- Understand the data that drives customers behaviour and learn how to implement data-driven decisions that drive real business change. Build the skills, insights and experience you need to succeed in this rapidly growing field.
- Be ready to meet industry needs – as big brands place more and more focus on customer data, the need for marketers skilled in making strategic, data driven-decisions is in high demand.
- Explore topics such a consumer behaviour, marketing strategy development, marketing analytics, and marketing tools and technologies.
Career outcomes
With employment opportunities in both government and private sectors, organisations are needing marketing graduates with skills in digital analytics and product/brand promotion through digital channels.
Job roles that digital marketing graduates can pursue include:
- SEO specialist
- digital marketing analyst
- email marketing specialist
- content marketing coordinator or manager
- influencer marketing manager
- social media manager
- UX/UI designer.
What you'll study
Explore the courses you'll study as part of this specialisation.
Refer to the UniSQ Handbook for detailed recommended enrolment patterns and course availability.
Relevant degrees for this specialisation
Graduate Certificate of Business
Expand your career options and build essential business skills. Whether you have a degree in business, another field, or relevant work experience, this flexible certificate will help you develop a strong business foundation. It can also provide a pathway to study the Master of Business or Master of Information Systems.
Graduate Diploma of Business
Extend your career opportunities and undertake specialised postgraduate study in business. Choose from a range of specialisations and tailor your degree to match your interests and career goals. Study online or on-campus, part-time or full-time, and shape your learning around your lifestyle and ambitions.
Master of Business
Develop the skills to operate in an increasingly complex and digitised business environment. Learn how to enhance business performance with practical skills and advanced strategies, and gain insights to tackle modern business challenges. Complete core subjects and tailor your career by choosing two specialisations to excel in.
Find out more
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Email us at study@unisq.edu.au