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  • Undergraduate
  • Major

Marketing

Relevant degrees

Overview

  • Step into a field that lets you combine your curiosity of human behaviour with creativity, collaboration and flexibility.
  • Understand how marketing strategies position goods and services to reach potential customers, and how to focus the energy and resources of an organisation to ensure maximum gain in the marketplace.
  • Learn relevant marketing theories and principles in a real-world context through using case studies and applied activities.

Career outcomes

As a graduate, you apply for jobs as a:   

  • advertising coordinator 
  • marketing and communications officer  
  • market researcher 
  • advertising manager 
  • digital marketing coordinator 
  • product or brand manager 
  • distribution manager 
  • sales manager. 

What you'll study

Explore the courses you'll study as part of this major.

Refer to the UniSQ Handbook for detailed recommended enrolment patterns and course availability.

Relevant degrees for this major

Bachelor of Accounting

Prepare for a dynamic career in accounting. Build technical and professional skills, become a confident communicator, explore real-world business issues, and become a future-focused accountant ready to support modern decision-making through digital technologies. 

Explore degree (Bachelor of Accounting) How to apply for the Bachelor of Accounting

Bachelor of Arts and Bachelor of Business

Combine business with specialised study areas like journalism or social justice. Customise your degree, gain industry experience, and graduate career-ready with two qualifications—saving time and boosting your employability with versatile skills and professional connections

Explore degree (Bachelor of Arts and Bachelor of Business ) How to apply for the Bachelor of Arts and Bachelor of Business

Bachelor of Business

Learn to lead innovative solutions, leveraging industry ties to solve real-world challenges. Explore core courses, specialise later, and fast-track your degree in two years. Gain practical experience through the Business Academy and customise your career by combining different areas of interest for a unique skill set. 

Explore degree (Bachelor of Business) How to apply for the Bachelor of Business

Bachelor of Business and Bachelor of Information Technology

Become a leader in a technology-driven world by combing business insight with digital expertise. Build your professional identity while gaining skills decision making, teamwork and complex problem solving. Benefit from practical experience and industry collaboration, positioning you to become a confident, adaptable leader in the modern workforce. 

Explore degree (Bachelor of Business and Bachelor of Information Technology) How to apply for the Bachelor of Business and Bachelor of Information Technology

Bachelor of Business and Bachelor of Laws

Gain a powerful combination of skills by studying both business and law. Learn to navigate ethical decision making, enhance your ability to analyse situations and formulate compelling arguments. Refine your legal skills with UniSQ’s moot courts and benefit from industry-accredited courses that include professional experience in law firms, and legal support centres. 

Explore degree (Bachelor of Business and Bachelor of Laws) How to apply for the Bachelor of Business and Bachelor of Laws

Bachelor of Business and Bachelor of Science

Blend your curiosity for science with the strategic and creative thinking involved in business. Know how to bridge the gap between scientific innovation and the commercial world. After completing professional work experience, you’ll be equipped with the industry knowledge, skills and connections you need to step into the workforce with confidence. 

Explore degree (Bachelor of Business and Bachelor of Science) How to apply for the Bachelor of Business and Bachelor of Science

Bachelor of Business and Bachelor of Science (Psychology)

Combine your passion for human behaviour with business expertise in this unique double degree. Apply psychological principles to business practices, gain industry aligned skills and tailor your studies with diverse majors. Graduate faster with two degrees and be ready for diverse career paths.

Explore degree (Bachelor of Business and Bachelor of Science (Psychology)) How to apply for the Bachelor of Business and Bachelor of Science (Psychology)

Bachelor of Communication and Creative Industries

Study core communication, media, and creative subjects, develop strategic and problem-solving skills, explore interdisciplinary majors, build leadership and collaboration abilities. Expand your learning and life experience with the opportunity to study abroad for global experience.

Explore degree (Bachelor of Communication and Creative Industries) How to apply for the Bachelor of Communication and Creative Industries

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