Advertising is all around us, from the clothes we wear to the social media apps we use every day. Whether you want people to try a new product on the market, give up smoking, or drive safely on the roads, advertising is about effective communication and changing behaviours. Put your creativity to use and discover the influence of advertising. You’ll examine a variety of advertising techniques, understand consumer culture and interpret data to predict future trends.
Advertising is a core component of our everyday lives, from television to social media or that billboard you see on your everyday commute. An advertising degree will provide hands-on experience as you learn how to create concepts, understand audiences and pitch a successful campaign across traditional and digital platforms.
If you’re unsure which particular career to pursue, studying advertising will open many windows of opportunity for various career options. You will gain the necessary skills to excel as a copywriter, ad creative, advertising sales executive, marketing and communications officer, brand manager, production manager, digital marketing coordinator, client service manager or advertising content curator.
After completing your advertising degree in Australia, you’ll have a comprehensive understanding of the advertising landscape from both an academic and practical perspective, positioning you to take on the most desirable roles in the industry.
Studying advertising can provide you with a wealth of knowledge and experience to put you at the forefront of the industry. A degree in this field will equip you with skills such as marketing strategy, creativity, account management and more, allowing you to craft successful campaigns for any given product or service.
Advertising degrees in Australia are a great way to network and meet industry professionals, allowing you to build a strong portfolio of contacts and make a name for yourself as a successful advertising professional. You can also study an online advertising degree from the comfort of your own home.
If you’re on the fence about whether or not an advertising course is a right fit for you, you should consider the following factors:
If you like to write or design, you can work for a major ad agency or small ad agency’s creative department, in-house or as a freelancer to come up with exciting ideas for the next campaign.
If your answer to this question is “no,” rest assured that plenty of other advertising roles are available that don’t involve ad creation. From account executives to media coordinators, researchers and more, there’s something for everyone in the advertising world.
There’s no greater feeling than pulling off a successful ad campaign. But to do so, you must manage your time effectively to deliver under tight deadlines.
Before your campaign is released, it will be reviewed by your colleagues and undergo many changes before final approval. You should be receptive to feedback to excel in this industry.
Feel free to explore all our media and communication degrees, including marketing, journalism and public relations.
