Skip to content
Postgraduate

Master of Business (Digital Marketing)

Domestic students International students
Master of Business (Digital Marketing) (MBIZ)
CRICOS: 110843H
Entry requirements
View full details
Study mode
  • On-campus
  • Online
Campus
  • Toowoomba
Duration
  • 2 year(s) (or part-time equivalent)
Start
  • Feb, May, Sep
Intakes

Go to

Overview

  • Learn to use your digital skills to analyse, interpret and present data to inform marketing strategies and tactics.
  • Develop the know-how, the experience and the insights to be able to operate in this fast-paced industry.
  • As the focus and importance of big brands understanding the data that drives their customers increases, so too will the demand for marketers skilled in the area of understanding the data and making data-driven decisions and drive real business change.
  • Explore topics such a consumer behaviour, developing marketing strategies, using analytics to inform marketing tactics, and understanding more about marketing tools and technologies.

Career outcomes

  • Organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps.

Entry requirements

  • Completion of an approved Bachelor degree in the area of business, or equivalent
    or
  • equivalent minimum of three years professional work experience (at Skill level 1 -3).

English language requirements

You are required to meet the applicable English language requirements and this degree requires a minimum of IELTS 6.5 with a minimum 6.0 in each subscore. UniSQ also accepts other English language proficiency tests.

If you don't meet the English language requirements, you can apply to study with our English language partner, the Union Institute of Language (UIL).

Recognition of prior learning or work experience

If you have previously studied in your home country, you may be eligible for recognition of prior learning to reduce the number of courses that you need to study to finish your program.

Pathways

If you don't meet the entry requirements, we have pathway options available to you.

Degree structure

To complete this degree students must complete 16 units.

Courses to be studied Units
4 x core courses  4
4 x foundation courses 4
2 x 4 discipline study units in a specialisation  8
Total 16

Refer to the UniSQ Handbook for courses to be studied and recommended enrolment patterns.

Other specialisations

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for international students' first year of study (8 units) in this degree:

Study Mode Cost
External/Online AUD 32960
On-campus AUD 32960

1 These are indicative annual fees for 2025. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Scholarships

At UniSQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Complete your online application directly to UniSQ.

CRICOS: 110843H

Apply direct to UniSQ

Intakes

You can select to start your study in Trimester 1, 2 or 3.

Study period  Orientation  Study period start date Finish date
Trimester 1, 2025  Monday 3 February  Monday 10 February  Friday 9 May
Trimester 2, 2025 Monday 19 May Monday 26 May  Friday 22 August
Trimester 3, 2025 Monday 1 September Monday 8 September Friday 5 December 
Two men collaborating at a computer workstation in an office environment.

Got questions?

 

Begin your study journey today with the university rated 5/5 stars for graduates starting salaries* and start the degree that’s right for you.

*Good Universities Guide 2025

Find out more