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Undergraduate

Bachelor of Business (from 2023) (Marketing)

Bachelor of Business (from 2023) (Marketing) (BBIZ)

Entry requirements
Study mode
  • On-campus
  • Online
Campus
  • Springfield
  • Toowoomba
Duration
  • 2 years full-time (accelerated), 3 years full-time or part-time equivalent
Start
  • Feb, Jul, Nov
Notes: This new degree starts from February 2023 (Semester 1).
CRICOS code registration is pending and offers will not be issued to International students wanting to study on-campus until CRICOS endorsement is granted.

Overview

  • Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act?
  • Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.
  • Learn relevant marketing theories and principles in a real-world context through using case studies and applied activities.
  • Work alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year.
  • In addition to your chosen specialisation in Marketing, you can select a second major or broaden your knowledge with a combination of minors and electives. Choose another major from the Bachelor of Business or perhaps delve into Advertising or Public Relations.
  • Get a bachelor degree in two years — study via our accelerated pathway option (six consecutive semesters of full-time study) and graduate sooner. Alternatively, you can enrol part-time and balance study with work or family commitments.
  • Our flexible delivery also allows you to study marketing courses online from wherever it suits you, or at the Toowoomba or Springfield campus.

Further study 

If you’re interested in postgraduate study, you can go on to study the Graduate Certificate of Business (Digital Marketing) or the Graduate Certificate of Business Administration.
 

Career outcomes

  • As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.

Entry requirements

Pre-requisites

To study this degree we assume you have sound knowledge in:

  • English (Units 3 & 4, C), and
  • General Mathematics (Units 3 & 4, C)

We assume that your knowledge is equivalent to a grade C or higher in Units 3 and 4 at high school level (typically studied in Year 12). Find out more about assumed knowledge.

Select the country where you completed your studies to see a guide to the grades you need to apply for this degree. If your country is not listed, you can still apply for this course and we will assess your eligibility. 

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.0 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

If you have previously studied in your home country, you may be eligible for recognition of prior learning to reduce the number of courses that you need to study to finish your program.

Pathways

If you don’t meet the entry requirements, don’t worry, there are pathway options available to you.

Degree structure

To complete this degree students must complete 24 units. Most courses (similar to ‘subjects’) are valued at 1 unit. To study full-time you would usually complete 4 units per semester.

Courses to be studied Units
Core courses 8
Marketing major 8
1 x second 8-unit major
or 2 x 4-unit minors
or 1 x 4-unit minor plus 4 x electives
8
Total 24

Double degrees

You may like to study the Bachelor of Business as part of a double degree to give you the flexibility tailor your degree to your ambition.

  • Bachelor of Arts and Bachelor of Business
  • Bachelor of Business and Bachelor of Information Technology
  • Bachelor of Business and Bachelor of Laws
  • Bachelor of Business and Bachelor of Science

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for international students' first year of study (8 units) in this degree:

Study Mode Cost
External/Online

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 26880
On-campus

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 26880

1 These are indicative annual fees for 2022. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Scholarships

At UniSQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Complete your online application directly to UniSQ.

Applications for Semester 1, 2 and 3 2023 are now open.

Got questions?

 

Begin your study journey today with Australia's #1 University for graduate starting salary* and start the degree that’s right for you.

*Good Universities Guide, 2022

Find out more