In less than ten years, more than two-thirds of the Australian population will be classified as overweight or obese.
The prevalence of chronic lifestyle conditions such as obesity, heart disease, type 2 diabetes, inflammatory bowel disease, kidney damage and arthritis are growing at an exponential rate. There is an urgency to find viable and sustainable solutions. There is a need to change the way the public views the role of food in relation to health to overcome the global obesity epidemic. One way of targeting this is to use the foods that are grown in our region and use it in ways that it can provide health benefits.
Helping consumers become healthier is big business. Global consumer spending on nutraceuticals is expected to top $207 billion.