Skip to content

Bachelor of Communication and Media (BCNM) - BCmn

QTAC code (Australian and New Zealand applicants): Toowoomba campus: 909881; Online: 909885; Springfield campus: 929881

CRICOS code (International applicants): 093872D

 On-campusOnline
Start:Semester 1 (February)
Semester 2 (July)
Semester 1 (February)
Semester 2 (July)
Semester 3 (November)
Campus:Springfield, Toowoomba -
Fees:Commonwealth supported place
Domestic full fee paying place
International full fee paying place
Commonwealth supported place
Domestic full fee paying place
International full fee paying place
Standard duration:3 years full-time, 6 years part-time  

Notes

In 2023 the program follows the Semester calendar. The Academic Calendar and Important Dates webpage will allow you to view and download a copy of the important dates for the Semester calendar.

Back to top

Contact us

Future Australian and New Zealand students   Future International students   Current students  
Ask a question
Freecall (within Australia): 1800 269 500
Phone (from outside Australia): +61 7 4631 5315
Email: study@usq.edu.au  
Ask a question
Phone: +61 7 4631 5543
Email: international@usq.edu.au  
Ask a question
Freecall (within Australia): 1800 007 252 Phone (from outside Australia): +61 7 4631 2285
Email: usq.support@usq.edu.au  

Back to top

Program aims

This program produces graduates with a versatile range of contemporary communication skills that can be immediately applied in your career. A diverse set of majors is available that applies digital technology skillsets highly sought after by industry. Study areas are available in advertising, data analytics, digital media, journalism, public relations, marketing, and professional photography. You can also widen your employment opportunities by choosing a secondary major (or minor/s) from outside the program. In your final year, you will be required to undertake authentic learning in a workplace or community project with an option of a work placement or internship.

Back to top

Program objectives

On successful completion of the program students should be able to:

  • Communicate with high degree of clarity and coherence focusing on specific recipients using professional or technical language.

  • Identify and evaluate the communication processes in a range of industry settings using oral, written, and digital channels.

  • Solve problems using critical and reflective approaches informed by communication theory, ethical and social responsibilities.

  • Select and apply industry relevant communication practices in authentic settings that are collaborative, innovative, and future-focused.

  • Value cultural awareness and diversity and advocate within teams, communities, and workplace settings.

  • Critically examine and describe the theoretical issues, problems and methodologies used within the communication professions.


Back to top

Australian Qualifications Framework

The Australian Qualifications Framework (AQF) is a single national, comprehensive system of qualifications offered by higher education institutions (including universities), vocational education and training institutions and secondary schools. Each AQF qualification has a set of descriptors which define the type and complexity of knowledge, skills and application of knowledge and skills that a graduate who has been awarded that qualification has attained, and the typical volume of learning associated with that qualification type.

This program is at AQF Qualification Level 07. Graduates at this level will have broad and coherent knowledge and skills for professional work and/or further learning.

The full set of levels criteria and qualification type descriptors can be found by visiting www.aqf.edu.au.

Back to top

Program Information Set

View UniSQ’s admission criteria, student profiles and a summary of all offers made under Course Admission Information Set via the QTAC website.

Back to top

Admission requirements

To be eligible for admission, applicants must satisfy the following requirements:

  • Have achieved a minimum Australian Tertiary Admission Rank (ATAR) of 65, or equivalent qualification.^
  • English Language Proficiency requirements for Category 2.


Applicants are advised to also address the following:


All students are required to satisfy the applicable English language requirements.

If students do not meet the English language requirements they may apply to study a University-approved English language program. On successful completion of the English language program, students may be admitted to an award program.

^

These are determined by the University for specific programs each Semester. The 2023 ATAR and tertiary entrance ranks are based on agreed QTAC schedules which assess formal study at Year 12 or equivalent level, tertiary, preparatory, professional or vocational qualifications or work experience, as detailed in the QTAC Assessment of Qualifications Manual and QTAC Assessor Guidelines.

Adjustment factors may help you get into the program of your choice by increasing your entrance rank. The additional points don't apply to all applicants or all programs. Please read the information about UniSQ's Adjustment Factors carefully to find out what you may be eligible for.

Back to top

Program fees

Commonwealth supported place

A Commonwealth supported place is where the Australian Government makes a contribution towards the cost of a students' higher education and students pay a student contribution amount, which varies depending on the courses undertaken. Students are able to calculate the fees for a particular course via the Course Fee Schedules.

Commonwealth Supported students may be eligible to defer their fees through a Government loan called HECS-HELP.

Domestic full fee paying place

Domestic full fee paying places are funded entirely through the full fees paid by the student. Full fees vary depending on the courses that are taken. Students are able to calculate the fees for a particular course via the Course Fee Schedule

Domestic full fee paying students may be eligible to defer their fees through a Government loan called FEE-HELP provided they meet the residency and citizenship requirements.

Australian citizens, Permanent Humanitarian Visa holders, Permanent Resident visa holders and New Zealand citizens who will be resident outside Australia for the duration of their program pay full tuition fees and are not eligible for FEE-Help.

International full fee paying place

International students pay full fees. Full fees vary depending on the courses that are taken and whether they are studied on-campus, external or online. Students are able to calculate the fees for a particular course via the Course Fee Schedules.

Back to top

Program structure

The Bachelor of Communication and Media is comprised of 24 single-unit courses as indicated in the table below. Students are not permitted to complete more than ten Level 1 courses as part of this program. Students must be aware of this requirement as they chose their electives including SEED (Skills, Experience, Employability, Discovery) electives. Students are also required to complete a minimum of four (4) level 3 courses as part of this program.

Foundation Year

It is recommended that students take ONE SEED course in each of their first 2 semesters of study. SEED electives work with first-year core courses to create a foundation year. By exploring the contributions different disciplines make to problem-solving, students will be able to make more informed study choices in program design and their emergent career journeys.

Area of study   Number of units  
OPTION 1 
Core courses  4 units 
2 x 8–unit major from the Bachelor of Communication and Media:
  • Advertising

  • Digital Media

  • Documentary Production

  • Journalism

  • Public Relations

  • Marketing

  • Professional Photography

  • Software Application Development


AND 1 x 4-unit minor

or

4 units of elective courses  
20 units 
TOTAL  24 units 
OPTION 2 
Core courses  4 units 
1 x 8–unit major from the Bachelor of Communication and Media:
  • Advertising

  • Digital Media

  • Documentary Production

  • Journalism

  • Public Relations

  • Marketing

  • Professional Photography

  • Software Application Development



AND one of the following

  • A second major from within the Bachelor of Communication and Media (8 units) or a second major from across the University, subject to prerequisite requirements. See suggested complementary majors under each major in the Recommended Enrolment Pattern, or

  • 2 x 4-unit minors from areas of study within the Bachelor of Communication Media, or

  • 1 x 4-unit minor and 4 units of elective courses (from across the University subject to prerequisite requirements). See suggested complementary minors under each major in the Recommended Enrolment Pattern.


 
20 units 
TOTAL  24 units 

Back to top

Required time limits

Students have a maximum of 9 years to complete this program.

Back to top

Core courses

All students must take the core courses:


£In Semester 3, 2023 this course will be delivered as a Transition (9 week) semester, commencing on 13 November 2023 and concluding on 12 January 2024

The recommended pattern for enrolment in core courses by full-time on-campus students is:

Year   Semester of offer   Course  
1, 2 or 3   CMS1000 Communication and Scholarship (final offer Semester 1, 2023) OR HAC1000 The Skilful Communicator£ (first offer Semester 2, 2023) 
HAC1001 The Professional Self: Building Career Identity(first offer Semester 2, 2023) (must be taken in first year of study) 
1, 3  HAC2000  
HAC3001  

Footnotes
£In Semester 3, 2023 this course will be delivered as a Transition (9 week) semester, commencing on 13 November 2023 and concluding on 12 January 2024

This pattern should only be varied with the permission of the Program Director.

Back to top

Major studies

8-unit majors:

  • Advertising

  • Digital Media

  • Documentary Production

  • Journalism

  • Public Relations

  • Marketing

  • Professional Photography

  • Software Application Development


Majors from outside the program

Students may select one major from the list above and a second major from another UniSQ undergraduate program subject to meeting prerequisite requirements and with the approval of the Program Director.

Back to top

Minor Studies

Students may take one minor from those listed in the Minor studies.. Students should take courses to the value of at least four units in the selected Minor Study. Choice of a minor will depend on the availability of the subject area, timetabling constraints, quotas and other restrictions such as auditions and interviews in certain areas of the Arts, as well as the approval of the Program Director.

Back to top

Practical experience

In many majors within this program, on-campus and external students will be required to work on practical, real world projects and in some cases, will be required to work in teams.

Back to top

IT requirements

For information technology requirements please refer to the minimum computing standards.

Back to top

Exit points

Students may exit with the DART Diploma of Arts if they have completed 8 courses as follows:


£In Semester 3, 2023 this course will be delivered as a Transition (9 week) semester, commencing on 13 November 2023 and concluding on 12 January 2024

Students may exit with the DAPC Diploma of Professional Communication if they have completed 8 courses as follows:


£In Semester 3, 2023 this course will be delivered as a Transition (9 week) semester, commencing on 13 November 2023 and concluding on 12 January 2024

Students may exit with the DAPP Diploma of Professional Photography if they have completed 8 courses as follows:


£In Semester 3, 2023 this course will be delivered as a Transition (9 week) semester, commencing on 13 November 2023 and concluding on 12 January 2024

Students may exit with the Associate Degree of Communication and Media if they have completed 16 courses as follows:

  • 2 core units from the Bachelor of Communication and Media

  • 14 other units, with no more than 10 level one units Bachelor of Communication and Media.


Back to top

Credit

Candidates for admission to the Bachelor of Communication and Media may be eligible for up to 16 units of credit on the basis of successful completion of relevant, equivalent undergraduate study from a recognised university or institution offering equivalent study. Credit approved in this program will not automatically apply to other programs offered by UniSQ.

Claims for credit for previous study should be submitted prior to or at the time of enrolment. Each claim will be assessed on individual merit in line with UniSQ policy.

Note: Where credit is granted, maximum and minimum duration will be adjusted in the same proportion as credit, for example, where eight units of credit is granted, maximum time will be six years and minimum time will be four semesters.

Back to top

Enrolment

Given the program structure information, students should plan their enrolment making sure that they have fulfilled all core, major and minor requirements (depending on their choice of enrolment pattern). Enrolment requirements must be satisfied before enrolling in a course.
As a guide, full-time students should plan to undertake 8 courses per year and online students, who are in employment, a maximum of 6 courses per year, with a minimum of 4 courses per year. This is exclusive of any semester 3 enrolments.
Courses are normally offered on-campus and externally in the same semester. If a course is offered twice in one year, the second offering will normally be on an external basis only.

Recommended enrolment patterns

In this section:

Back to top

Advertising (8-unit major)


CourseYear of program and semester in which course is normally studiedEnrolment requirementsComments
On-campus
(ONC)
External
(EXT)
Online
(ONL)
YearSemYearSemYearSem

Students must complete the following:

ADV1001 Introduction to Advertising 11 11
ADV1002 Advertising as Engagement1212
ADV2000 Advertising, Regulation and Ethics21
ADV2001 Advertising as Communication2121Pre-requisite or Co-requisite: ADV1001 Semester 1 Toowoomba offer not available in 2023.
ADV2002 Advertising: Copywriting and Concept Design2222
ADV2004 Advertising Industry Perspectives22
ADV3000 Advertising Campaign Planning and Management3131Semester 1 Toowoomba offer not available in 2023.
ADV3001 Advertising Pitching and Project3232Semester 2 Toowoomba offer not available in 2023.

Back to top

Digital Media (8-unit major)


CourseYear of program and semester in which course is normally studiedEnrolment requirements
On-campus
(ONC)
External
(EXT)
Online
(ONL)
YearSemYearSemYearSem
DIT1001 Aesthetics for Interactive Systems1111
FSP1004 Graphic Design and Digital Art Practice1111Enrolment is not permitted in FSP1004 if FTR1000 has been previously completed.
DIT1004 3D Modelling Studio1212Pre-requisite: FSP1004 Enrolment is not permitted in DIT1004 if FTR2005 has been previously completed.
DIT1005 Motion Design1212Pre-requisite: FSP1004 Enrolment is not permitted in DIT1005 if FTR2010 has been previously completed.
DIT2002 3D Animation Practice2121Pre-requisite: DIT1004 Enrolment is not permitted in DIT2002 if FTR2011 has been previously completed.
DIT2004 Virtual and Augmented Worlds2222Pre-requisite: DIT1004 and DIT1005
DIT3000 Design Science and Information Systems3131Pre-requisite: DIT2004
DIT3001 Design Project3232Pre-requisite: DIT3000

Back to top

Documentary Production (8-unit major)


CourseYear of program and semester in which course is normally studiedEnrolment requirements
On-campus
(ONC)
External
(EXT)
Online
(ONL)
YearSemYearSemYearSem
FSP1001 Location Production 111Enrolment is not permitted in FSP1001 if FTR1005 has been previously completed.
FSP1003 Editing Lab 11111Enrolment is not permitted in FSP1003 if FTR1004 has been previously completed.
FSP1004 Graphic Design and Digital Art Practice1212Enrolment is not permitted in FSP1004 if FTR1000 has been previously completed.
FSP2001 Documentary and Reality TV2121Pre-requisite: FSP1002 Enrolment is not permitted in FSP2001 if FTR2006 has been previously completed.
FSP2005 Cinematic Language2222Enrolment is not permitted in FSP2005 if FTR1003 has been previously completed.
FSP3001 Film Project 13131Enrolment is not permitted in FSP3001 if FTR3021 has been previously completed.
FSP3002 Film Project 23232Pre-requisite: FSP3001
FSP3004 Interactive Documentary3232Enrolment is not permitted in FSP3004 if FTR3007 has been previously completed.

Back to top

Journalism (8-unit major)


CourseYear of program and semester in which course is normally studiedEnrolment requirementsComments
On-campus
(ONC)
External
(EXT)
Online
(ONL)
YearSemYearSemYearSem
JRN1010 Analysing News and Media£1111, 3Students who have successfully completed JRN2010 should not enrol in JRN1010.
JRN1020 The Journalist's Toolkit1111, 2Students who have completed JRN1000 should not enrol in JRN1020. Semester 1 Springfield offer not available in 2023.
JRN1030 Reporting the News1212Pre-requisite or Co-requisite: JRN1000 or JRN1020
JRN2100 Digital Storytelling in Journalism2121Pre-requisite: JRN1030 Semester 1 Toowoomba and Springfield offer not available in 2023.
JRN2009 Feature Writing21Pre-requisite: JRN1030 Students who have successfully completed JRN3003 should not enrol in JRN2009
JRN2200 News Design and Analytics2222Pre-requisite: JRN2100 Enrolment is not permitted in JRN2200 if JRN2001 has been successfully completed. Semester 2 Toowoomba and Springfield offer not available in 2023.
JRN3100 Media Law and Ethics31Enrolment is not permitted in JRN3100 if JRN2006 has been previously completed Students who have successfully completed JRN3006 or JRN2006 should not enrol in JRN3100.
JRN3200 Investigative Journalism32Pre-requisite: JRN2003 or JRN3003

Footnotes
£In Semester 3, 2023 this course will be delivered as a Transition (9 week) semester, commencing on 13 November 2023 and concluding on 12 January 2024

Back to top

Marketing (8-unit major)


CourseYear of program and semester in which course is normally studiedEnrolment requirements
On-campus
(ONC)
External
(EXT)
Online
(ONL)
YearSemYearSemYearSem
MKT1001 Marketing Fundamentals1111, 2Enrolment is not permitted in MKT1001 if MKT1100 has been previously completed (excluding BBIZ 19398 Marketing major students)
MKT1002 Consumer Psychology #!1112
MKT2015 Creating Marketing Value2121Enrolment is not permitted in MKT2015 if MKT2012 has been previously completed.
MKT2001 Marketing Communications2222
MKT2014 Global Marketing^2222Enrolment is not permitted in MKT2014 if MKT2002 has been previously completed.
MKT3100 Digital Marketing and Social Media2222Enrolment is not permitted in MKT3100 if MKT2014 has been previously completed.
MKT3001 Marketing Intelligence31, 232Pre-requisite: MKT1001
MKT3007 Marketing Strategy3232Pre-requisite: MKT1001

Footnotes
#Course is offered from Semester 2, 2023 onwards.
!From Semester 2 2023, MKT1002 Consumer Behaviour will become MKT1002 Consumer Psychology.
^Students who have completed MKT2002 Global Marketing but notMKT2004 Marketing Channels must enrol in either MKT2015 Creating Marketing Value orMKT3100 Digital Marketing and Social Media. Students who have successfully completed MKT2004 Marketing Channels but not MKT2002 Global Marketing must enrol in either MKT2015 Creating Marketing Value or MKT3100 Digital Marketing and Social Media.

Back to top

Professional Photography (8-unit major)


CourseYear of program and semester in which course is normally studiedEnrolment requirements
On-campus
(ONC)
External
(EXT)
Online
(ONL)
YearSemYearSemYearSem
PHT1000 Foundations of Photography 111
PHT1001 Foundations of Photography 212Pre-requisite: PHT1000
PHT2000 Professional Photographic Genres and Styles21Pre-requisite: PHT1001
PHT2002 Advanced Digital Imaging and Adaptation21Pre-requisite: PHT1001
PHT2001 Photographic Studio and Fieldwork21Pre-requisite: PHT1001
PHT3000 Photographic Concept and Design31Pre-requisite: PHT2002
PHT3001 Advanced DSLR Skills31Pre-requisite: PHT2001
PHT3002 Business of Photography31Pre-requisite: PHT2001

Back to top

Public Relations (8-unit major)


CourseYear of program and semester in which course is normally studiedEnrolment requirementsComments
On-campus
(ONC)
External
(EXT)
Online
(ONL)
YearSemYearSemYearSem
PRL1002 The PR Playbook: Practice and Tools1111
PRL1006 Crafting PR Content1111Semester 1 Springfield offer not available in 2023.
PRL1005 Digital Networks for PR1212
PRL2002 Community Consultation and Engagement2121Semester 1 Toowoomba offer not available in 2023.
PRL2006 Event Planning and Delivery2222
PRL2012 PR Research and Analytics22Students who have completed PRL3012 are not permitted to enrol in PRL2012.
PRL3005 Reputation, Issues and Crisis31
PRL3001 Effective PR Campaigns32Pre-requisite: PRL2012 or PRL3012

Back to top

Software Application Development (8-unit major)


CourseYear of program and semester in which course is normally studiedEnrolment requirements
On-campus
(ONC)
External
(EXT)
Online
(ONL)
YearSemYearSemYearSem
CSC1401 Foundation Programming£11, 211, 2
CSC1030 Systems and Data Management Fundamentals11, 211, 2
CSC1420 Programming 2: Algorithms and Structures*1111
CSC1410 Software Engineering Foundations12, 312, 3Pre-requisite: CSC1401

Select two (2) of the following courses:

CSC2406 Web Technology 12121Pre-requisite: CSC1401 or Students must be enrolled in one of the following Programs: UCCC or GDTI or GCEN or METC or MCOT or MCTE or MCOP or MPIT or MCTN or BSED
CSC2402 Object-Oriented Programming in C++2222Pre-requisite: CSC1401 or Students must be enrolled in one of the following Programs: GDTI or GCSC or GCEN or METC or MCOT or MCTE or MCOP or MPIT or MCTN
CSC2460 Database Systems*2121

Select two (2) of the following courses:

CSC3403 Comparative Programming Languages3131Pre-req: CSC2408; and Pre-req or Co-req: CSC2402; or Students must be enrolled in one of the following Programs: GDTI or GCSC or GCEN or METC or MCOT or MCTE or MCOP or MPIT Enrolment is not permitted in CSC3403 if CIS3001 has been previously completed
CSC3430 Systems Servers and DevOps^3232
CSC3480 Web Technology 2: Full Stack^3232

Footnotes
£In Semester 3, 2023 this course will be delivered as a Transition (9 week) semester, commencing on 13 November 2023 and concluding on 12 January 2024
*First offer in 2024 academic year
^First offer in 2025 academic year