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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

SCA1001 Persuasive Communication: Presenting Yourself and Your Ideas

Units : 1
School or Department : School of Creative Arts
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 28 May 2023


Enrolment is not permitted in SCA1001 if CMS1000 has been previously completed.


Clear and effective communication, and the ability to situate and evaluate communication in relation to both professional fields and academic contexts, is essential for student success both at the beginning of their studies and in building effective career pathways. Effective communicators create clear messages to: establish rapport, trust, and engage interpersonal skills; articulate and shape written and verbal ideas; and develop genuine listening skills. Persuasive methods of communication are creative, imaginative, culturally sensitive and useful in developing enthusiasm and support that can transform professional and community environments. This course is foundational for examining what communication is, how it relates to a particular audiences , what aspects of communication the speaker/writer has control over, and what types of rhetorical options are available for the effective conveyance of a message.

As a foundational course, students will be introduced to successful communication at university and in their discipline. This course introduces students to foundational theory and practice of written and oral communication across a diverse range of creative and professional disciplines. This course will introduce principles of persuasive communication and the kinds of contexts that are conducive to its effective use: working with the public, being members of teams, being a leader of a team, being collaborative, communicating with empathy, negotiation skills, conflict management and confidentiality.
Through a mixture of discussion and workshops, this course is geared towards first-year students who find they frequently need to communicate their ideas to people in a variety of professional and informal contexts. Students will learn about effective communication through different media platforms and audience considerations in order to enhance critical thinking skills to improve constructive communication and employability.

Course offers

Study period Mode Campus
Semester 1, 2023 On-campus Springfield
Semester 1, 2023 On-campus Toowoomba
Semester 1, 2023 Online
Semester 3, 2023 Online
Date printed 28 May 2023