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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

PRL3005 Reputation, Issues and Crisis

Units : 1
School or Department : School of Humanities & Communication
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 30 September 2023


Public relations teams are directly responsible for an organisation’s reputation, foreseeing contentious issues, and managing crises. The strategies and tools you will use to develop and protect reputation, and deal with problems and emergencies, can help prevent or resolve a crisis. Acquiring the ability to genuinely connect with affected stakeholders and predict how they will react will be critical for you as a PR professional in mitigating the effect of a crisis.

In this course you will be equipped with the skills and knowledge to build and protect the reputation of your organisation or individual client. You will apply relevant contemporary skills in communication and relationship-building to build trust and manage emerging issues based on real-life scenarios. You will learn how to implement responsive PR ideas to develop proactive and reactive strategies that will support the client you represent and authentically engage their target publics.

Course offers

Study period Mode Campus
Semester 1, 2023 Online
Date printed 30 September 2023