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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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PRL1005 Digital Networks for PR

Units : 1
School or Department : School of Humanities & Communication
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 30 September 2023


The world is more connected today than it has ever been, and the role of digital media in our daily lives continues to expand. Digital media is also now a crucial tool used by public relations (PR) practitioners. This practice-focused course focuses on the power of digital media – including social media - in PR, and the interactions that define contemporary communication. It brings together social theory and contemporary digital media platforms from the PR professional’s perspective to produce a range of PR components, including digital aspects of communication campaigns.

In this course, you will begin to develop digital engagement techniques for public relations (PR) using best-practice protocols. You will plan and implement digital components of PR campaigns including purpose-specific written communication. Through developing knowledge in the use analytics for campaign measurement, you will make responsive adjustments and evaluation for a specific purpose. You will also use creative problem-solving skills to begin to create digital connections for campaigns.

Course offers

Study period Mode Campus
Semester 2, 2023 On-campus Springfield
Semester 2, 2023 On-campus Toowoomba
Semester 2, 2023 Online
Date printed 30 September 2023