|School or Department :||School of Humanities & Communication|
|Grading basis :||Graded|
|Course fee schedule :||https://www.unisq.edu.au/current-students/administration/fees/fee-schedules|
|Version produced :||30 September 2023|
The world is more connected today than it has ever been, and the role of digital media in our daily lives continues to expand. Digital media is also now a crucial tool used by public relations (PR) practitioners. This practice-focused course focuses on the power of digital media – including social media - in PR, and the interactions that define contemporary communication. It brings together social theory and contemporary digital media platforms from the PR professional’s perspective to produce a range of PR components, including digital aspects of communication campaigns.
In this course, you will begin to develop digital engagement techniques for public relations (PR) using best-practice protocols. You will plan and implement digital components of PR campaigns including purpose-specific written communication. Through developing knowledge in the use analytics for campaign measurement, you will make responsive adjustments and evaluation for a specific purpose. You will also use creative problem-solving skills to begin to create digital connections for campaigns.