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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

PRL1002 The PR Playbook: Practice and Tools

Units : 1
School or Department : School of Humanities & Communication
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 30 September 2023


Governments, industry and non-profit organisations rely on public relations (PR) professionals to maintain relationships and communications across a range of publics. Public Relations practitioners all require a well-developed playbook of skills and knowledge to support them in their roles as communications professionals. This course equips students with knowledge about the key concepts used in public relations, and examines PR’s role across a range of sectors. It explores public information and message development, and has a practical focus that is designed to provide foundational knowledge and skills for use throughout the Public Relations major.

In this course, you will develop foundational knowledge of the nature of public relations and its applications as an essential communications field. You will examine the theoretical models that inform effective practice and begin to explore specialist fields of practice. This is a practice-focused course that provides a foundation for future PR professional upskilling in areas such as advocacy and reputation management.

Course offers

Study period Mode Campus
Semester 1, 2023 On-campus Springfield
Semester 1, 2023 On-campus Toowoomba
Semester 1, 2023 Online
Date printed 30 September 2023