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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT3001 Marketing Intelligence

Units : 1
School or Department : School of Business
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 24 September 2023


Pre-requisite: MKT1001


Recent consumer behaviour shifts within an increasingly digital landscape have led to an explosion in the generation of big data. The shift from brand marketing to data-driven marketing means that marketers now need to develop the integrated digital skills to lead and execute marketing strategies.

This advanced course is designed to develop the analytical capabilities required by modern marketers to navigate data-rich environments, and extract meaningful insights that influence business decisions. This course uses real world scenarios, reflective practice, practical activities, and groupwork to evaluate problems, develop recommendations and professional skills.

Course offers

Study period Mode Campus
Semester 1, 2023 Online
Semester 2, 2023 On-campus Toowoomba
Semester 2, 2023 Online
Date printed 24 September 2023