|School or Department :||School of Business|
|Grading basis :||Graded|
|Course fee schedule :||https://www.unisq.edu.au/current-students/administration/fees/fee-schedules|
|Version produced :||24 September 2023|
Recent consumer behaviour shifts within an increasingly digital landscape have led to an explosion in the generation of big data. The shift from brand marketing to data-driven marketing means that marketers now need to develop the integrated digital skills to lead and execute marketing strategies.
This advanced course is designed to develop the analytical capabilities required by modern marketers to navigate data-rich environments, and extract meaningful insights that influence business decisions. This course uses real world scenarios, reflective practice, practical activities, and groupwork to evaluate problems, develop recommendations and professional skills.