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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT1100 Customer Experience

Units : 1
School or Department : School of Business
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 28 May 2023


Enrolment is not permitted in MKT1100 if MKT1001 has been previously completed (except for Marketing Major students they need to complete MKT1100 and MKT1001).


With the business world rapidly changing and an increased focus on globalisation, automation and collaboration, it is no longer simply a great product that gives you a competitive advantage. Businesses are increasingly looking for innovative, memorable and delightful customer experiences to set themselves apart.

This introductory course will help you to gain practical skills to identify, evaluate and shape consumer needs and develop breathtaking customer experiences. Using real-life examples, we will explore in-depth customer experience analysis, optimisation and strategy, consider the user experience in design, and customer journey mapping to create unique experiences that can be immediately applied in any workplace.

Course offers

Study period Mode Campus
Semester 1, 2023 On-campus Springfield
Semester 1, 2023 On-campus Toowoomba
Semester 1, 2023 Online
Semester 2, 2023 On-campus Springfield
Semester 2, 2023 On-campus Toowoomba
Semester 2, 2023 Online
Transition Semester 3, 2023 9W Online
Date printed 28 May 2023