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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT1001 Marketing Fundamentals

Units : 1
School or Department : School of Business
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 30 March 2023


Enrolment is not permitted in MKT1001 if MKT1100 has been previously completed (excluding BBIZ 19398 Marketing major students)


Marketing goes to the very core of an organisation’s existence. The practice of marketing provides the interface between the organisation and its internal and external stakeholders. Accordingly, understanding how the exchange of goods and services adds value to the customers, goes to the core of any business whether they are commercial, not-for-profit or government.

This introductory course provides an overview of the theories and principles of marketing and discusses the concept of value exchange and creation. This course has been specifically designed for a dynamic learning journey that uses practical activities, online discussions and real world scenarios to develop professional skill and knowledge. The focus is on how organisational purpose and context shape the creation, delivery and communication of value to key stakeholders. The course also considers the impact of technology and disruption on the practice of marketing before providing context for you to consider for your professional identity as practicing marketers.

Course offers

Study period Mode Campus
Semester 1, 2023 On-campus Springfield
Semester 1, 2023 On-campus Toowoomba
Semester 1, 2023 Online
Semester 2, 2023 Online
Date printed 30 March 2023