ENG6207 Innovation Management and New Product Development

Managers of technological innovation need to understand and manage key technological creation and development processes such as basic research, applied research and development, technology transfer and commercialisation. Knowledge of managing these processes equips the innovation manager to foster innovation and invention and develop products and services with market potential into commercial reality. In so doing, the innovation manager benefits not only the firm but society as a whole.

Building on the foundation course of ENG8101 Technological Impact and Its Management, this course is designed to enable students to understand the commercial research and development process, appraise the factors which impact on innovation and its development from a managerial point of view, understand and apply the organisational, social and environmental factors which impact on product and process innovation, appreciate and manage the relevant risks, and understand key issues such as new product development and commercialisation.