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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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PRL3004 Organisational Communication and Culture

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 28 January 2023


Managers and professionals in profit, non-profit and public sector organisations have to deal with unprecedented complexity in the face of rapid and continuous economic, political and technological change. Effective and ethical functioning and proficiency requires depth of knowledge and related skills to be able to balance a range of contested and competing imperatives for productivity, competitiveness, co-operation, social responsibility and stakeholder demands. This course provides students preparing to enter professional contexts with advanced conceptual frameworks for analysing the internal and external social and cultural factors that shape organisational communication dynamics and culture.

Students in this course are required to use a range of public relations perspectives and knowledge to critically examine the changing nature of organisations and structuring. Through public relations paradigms including profit capital, students will analyse diverse concepts such as public interest, social good, corporate responsibility, accountability and sustainability. Students will also examine public relations processes and initiatives to assist in analysing and managing work and career issues, and challenges.

Course offers

Study period Mode Campus
Semester 2, 2022 Online
Date printed 28 January 2023