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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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PRL1005 Digital Public Relations

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 27 January 2023


The world is more connected today than it has ever been, and the role of digital media in our daily lives continues to expand. Digital media is also now a crucial tool used by public relations (PR) practitioners. This practice-focused course focuses on the power of digital media – including social media - in PR, and the interactions that define contemporary communication. It brings together social theory and contemporary digital media platforms from the PR professional’s perspective to produce a range of PR components, including digital aspects of communication campaigns.

Students in this course plan and implement the digital component of a public relations (PR) campaign. Through an examination of social theory and contemporary digital media platforms, students use best practice PR engagement techniques to produce contemporary forms of a range of digital communications for individual and organisational purposes. Students learn how to implement the digital media planning process of a PR campaign and develop knowledge of its place in achieving a communications campaign's overall strategy.

Course offers

Study period Mode Campus
Semester 2, 2022 On-campus Springfield
Semester 2, 2022 On-campus Toowoomba
Semester 2, 2022 Online
Date printed 27 January 2023