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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

PCM5100 Communication Demographics

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 4 February 2023


Rapid development in communications technologies, the decentralisation of audiences, and changing audience expectations all present significant challenges to professionals who need to communicate their ideas with clarity and simplicity. This course helps students develop competency and skills in identifying and analysing audiences, and provides opportunity for students to improve their communications with current, new and emerging audiences across a range of different publication platforms.

Students in this course develop competency and skills in identifying and analysing audiences. They are provided with opportunities to improve their professional communications with technical and non-technical audiences, and to tailor their professional content to a range of different publication platforms. An important aspect of this course is students' development of knowledge related to audience demographics, size, and attitudes, and the ethical use of this information in specific professional contexts.

Course offers

Study period Mode Campus
Semester 1, 2022 Online
Date printed 4 February 2023