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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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MKT3007 Marketing Strategy

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 5 February 2023


Pre-requisite: MKT1001


In addition to being conversant with the concepts, principles, theories and processes associated with the marketing discipline, marketing practitioners must also be able to identify and address strategic marketing decision making issues which invariably arise in all organisations. These strategy related issues require skills in marketing problem diagnosis and in identification and evaluation of potential strategic solutions. It is now widely accepted that a strategic perspective is the essential building block for successful marketing practice and this course provides students with the marketing knowledge and skills necessary for successful marketing strategy decision making.

This course builds upon and consolidates previously acquired knowledge of marketing concepts, principles, theories and processes. The course introduces the theory and practice underpinning strategic marketing planning and develops a sound understanding of strategic analysis and marketing strategy alternatives. Students will get the opportunity to conduct a marketing audit for a selected product or organisation and then build upon this by developing a marketing plan to address specific organisational marketing strategy issues/problems.

Course offers

Study period Mode Campus
Semester 2, 2022 On-campus Springfield
Semester 2, 2022 Online
Date printed 5 February 2023