|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Grading basis :||Graded|
|Course fee schedule :||https://www.unisq.edu.au/current-students/administration/fees/fee-schedules|
|Version produced :||4 February 2023|
Pre-requisite or Co-requisite: ADV1001
This course provides a vital step in the students’ development of their own advertising practices. Here students will engage with a range of communication theories and apply them critically to advertising texts to gain further understanding of effective communication. By analysing advertising, students develop their own competencies which they can then apply in later courses.
This course surveys a range of advertising forms in different media, including audio, visual and narrative video in traditional and digital platforms. Students will develop literacy in these advertising forms through detailed analysis and discussion of advertisements. This course will inform students' future creative practice in advertising communication by developing understanding of the ways in which meaning is conveyed.