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PRL3001 Public Relations Campaign Development

Short Description: Public Relation Campaign Devel
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 4
ASCED code : 080509 - Public Relations
Grading basis : Graded


Pre-requisite: PRL2012 or PRL3012

Other Requisites

Students will require access to e-mail and have internet access to UConnect for this course.
This course should be completed during the student's last year in the program.


Public Relations Campaign Development provides advanced professional preparation for students in public relations. The course builds on theory and practice taught previously in the major. As public relations professionals, students need to understand salient public relations theories and practices, how public relations strategies originate and their usefulness and shortcomings in explaining, predicting and organising public relations campaigns.

Course offers

Semester Mode Campus
Semester 1, 2021 Online
Date printed 11 February 2022