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MKT3008 Marketing Project

Short Description: Marketing Project
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
ASCED code : 080505 - Marketing
Grading basis : Graded


Pre-requisite: MKT1001
Co-requisite: MKT3001 or CMS3009 or PRL3012 or PRL2012

Other Requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


This course seeks to explore at an advanced level the intersection between theory and practice as it relates to the discipline area of marketing. Students will work with pseudo clients to define business issues in terms of marketing problems. Students will be required to conduct secondary research, analyse data and to apply theoretical frameworks to propose solutions for the marketing problems identified.

Course offers

Semester Mode Campus
Semester 1, 2021 On-campus Springfield
Semester 1, 2021 On-campus Toowoomba
Semester 1, 2021 Online
Semester 2, 2021 Online
Date printed 11 February 2022