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MKT3007 Marketing Strategy

Short Description: Marketing Strategy
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
ASCED code : 080505 - Marketing
Grading basis : Graded


Pre-requisite: MKT1001

Other Requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


This course builds upon and consolidates previously acquired knowledge of marketing concepts, principles, theories and processes. The course introduces the theory and practice underpinning strategic marketing planning and develops a sound understanding of strategic analysis and marketing strategy alternatives. Students will get the opportunity to conduct a marketing audit for a selected product or organisation and then build upon this by developing a marketing plan to address specific organisational marketing strategy issues/problems.

Course offers

Semester Mode Campus
Semester 2, 2021 On-campus Springfield
Semester 2, 2021 On-campus Toowoomba
Semester 2, 2021 Online
Date printed 11 February 2022