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MKT1001 Introduction to Marketing

Short Description: Introduction to Marketing
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
ASCED code : 080505 - Marketing
Grading basis : Graded

Other Requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


This course introduces an organisation's marketing purpose. This course has been specifically designed for a dynamic learning journey through guided exploration and practical, interactive activities. The focus is on how organisations identify the target markets and their needs, resources and behaviour to understand the context of various markets. From this base, the course explains and explores how to develop a marketing mix (comprising product, price, promotion and placement) to satisfy the needs and wants of these markets and to create value. While the course has a theoretical base, practical application of the concepts of marketing to 'real-world' situations is an essential element.

Course offers

Semester Mode Campus
Semester 1, 2021 On-campus Springfield
Semester 1, 2021 On-campus Toowoomba
Semester 1, 2021 Online
Semester 2, 2021 Online
Semester 3, 2021 Online
Date printed 11 February 2022