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ADV3000 Advertising Campaign Planning and Management

Short Description: Advertising Campaign Plan Mgmt
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
ASCED code : 100799 - Communication and Media Studie
Grading basis : Graded


Students will develop their understanding of addressing key audiences, managing campaign budgets, and structuring campaigns for timeliness and efficacy. Through engagements with theory and case studies, students will develop their own campaign strategies and be invited to critically reflect upon them. Students will plan their own campaign which may be for a corporation, government agency or not-for-profit organisation.

Course offers

Semester Mode Campus
Semester 1, 2021 On-campus Toowoomba
Semester 1, 2021 Online
Date printed 11 February 2022