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MKT8012 Strategic Marketing and Innovation

Short Description: Strategic Mktg & Innovation
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080505 - Marketing
Grading basis : Graded

Other requisites

Recommended pre-requisite MKT5000 but is not compulsory.

Computer, e-mail and Internet access: Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


This course takes a practical approach to analysing, planning and implementing marketing strategies. The aim is then to encourage students to focus on the creative processes involved in applying the knowledge and concepts of marketing to the development and implementation of marketing strategy which capitalises on innovation. Students will learn to think and act like a marketer by discussing key concepts and tools of marketing strategy. The principles of innovation and diffusion are used to help students develop critical thinking skills, both analytical and creative, and to understand the essence of how marketing decisions fit together to create coherent and competitive strategy.

Course offers

Semester Mode Campus
Semester 2, 2019 Online