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MKT8001 Buyer Behaviour

Short Description: Buyer Behaviour
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080599 - Sales and Marketing not elsewh
Grading basis : Graded

Other requisites

Recommended pre-requisite MKT5000, but it is not compulsory.

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


This course will take an integrated approach to buyer behaviour focusing on how the psychological and behavioural concepts can be used to develop and evaluate marketing strategies. This course will begin with an overview and critique of the basic organisational and consumer decision processes, followed by a detailed examination of the process phases and factors that may impact each phase. At each stage the processes will be considered in terms of their relevance for the development and implementation of effective marketing strategies, as well as how the processes are permeated by global digitization.

Course offers

Semester Mode Campus
Semester 1, 2019 Online