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MKT2013 Digital Marketing and Branding

Short Description: Digital Marketing & Branding
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080505 - Marketing
Grading basis : Graded


This course will begin by reviewing marketing and branding principles before looking at the impact of digital technology on the application of marketing and branding strategies. The course will focus on exploring how businesses are using digital technologies to understand consumer behaviour, find ideal markets, demonstrate value, generate leads and build relationships. Finally the course will explore how marketers can review and measure the impact of their activity through digital analytics.

Course offers

Semester Mode Campus
Semester 1, 2019 On-campus Springfield
Semester 1, 2019 On-campus Toowoomba
Semester 1, 2019 Online
Semester 3, 2019 Online