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ADV1001 Introduction to Advertising

Short Description: Introduction to Advertising
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course. Students will need to access a variety of advertising forms for study; including print, radio, television and the web.


This course is a foundation course in the Advertising major. It introduces students to a broad range of theories associated with advertising and invites them to engage with advertising and its roles through analysis.

Course offers

Semester Mode Campus
Semester 1, 2019 Online
Semester 3, 2019 Online