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MKT5000 Marketing Management

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise

Other requisites

Computer, e-mail and Internet access: Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. All material is loaded to studydesk. It is essential that students taking MKT5000 are familiar with how to use study desk and how to access the material. You must have a working username and password. Students must also be familiar with EASE as the assignment submission system. Current details of computer requirements can be found at //


This course will provide students with an understanding of the foundation principles and elements of marketing from a management perspective in the context of a global and rapidly changing environment. The course uses a model of critical reflection to allow students to explore and test marketing theory with real world examples. The assessment will require students to arrive at their own construction of marketing through application, critical review and shared discussion.

Course offers

Semester Mode Campus
Semester 2, 2014 External
Semester 2, 2014 On-campus Springfield
Semester 2, 2014 On-campus Toowoomba
Semester 2, 2014 Online
Semester 3, 2014 External
Semester 3, 2014 Online