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MKT2004 Marketing Channels

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise


Pre-requisite: MKT1001

Other requisites

Computer, e-mail and Internet access: Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at //


The study of marketing channels addresses the distribution or place element of the marketing mix. The course takes a managerial approach to the distribution problem. Channel intermediaries, such as wholesalers and retailers are discussed. A formal process for the design of an effective and efficient marketing channel is examined. The impact of the other elements of the marketing mix on channel management is considered. Channel management issues such as power and conflict, communication and channel evaluation are also addressed.

Course offers

Semester Mode Campus
Semester 2, 2014 External
Semester 2, 2014 On-campus Fraser Coast
Semester 2, 2014 On-campus Springfield
Semester 2, 2014 On-campus Toowoomba
Semester 6, 2014 External