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SCA1001 Persuasive Communication: Presenting Yourself and Your Ideas

Semester 1, 2023 Online
Units : 1
School or Department : School of Creative Arts
Grading basis : Graded
Course fee schedule : https://www.unisq.edu.au/current-students/administration/fees/fee-schedules
Version produced : 24 September 2023


Course Coordinator: Janet McDonald


Enrolment is not permitted in SCA1001 if CMS1000 has been previously completed.


Clear and effective communication, and the ability to situate and evaluate communication in relation to both professional fields and academic contexts, is essential for student success both at the beginning of their studies and in building effective career pathways. Effective communicators create clear messages to: establish rapport, trust, and engage interpersonal skills; articulate and shape written and verbal ideas; and develop genuine listening skills. Persuasive methods of communication are creative, imaginative, culturally sensitive and useful in developing enthusiasm and support that can transform professional and community environments. This course is foundational for examining what communication is, how it relates to a particular audiences , what aspects of communication the speaker/writer has control over, and what types of rhetorical options are available for the effective conveyance of a message.

As a foundational course, students will be introduced to successful communication at university and in their discipline. This course introduces students to foundational theory and practice of written and oral communication across a diverse range of creative and professional disciplines. This course will introduce principles of persuasive communication and the kinds of contexts that are conducive to its effective use: working with the public, being members of teams, being a leader of a team, being collaborative, communicating with empathy, negotiation skills, conflict management and confidentiality.
Through a mixture of discussion and workshops, this course is geared towards first-year students who find they frequently need to communicate their ideas to people in a variety of professional and informal contexts. Students will learn about effective communication through different media platforms and audience considerations in order to enhance critical thinking skills to improve constructive communication and employability.

Course learning outcomes

  1. Understand and deploy the relevant theoretical and practical knowledge behind persuasive communication, within a range of contexts including academic disciplines
  2. Creatively translate personal ideas and points of view across different audiences of varying personal ethics
  3. Recognise and leverage the convergence of communications (written, oral, visual and aural ), persuasion and media technologies
  4. Apply enhanced critical and creative abilities to construct and evaluate claims and arguments with positive outcomes
  5. Identify and leverage the importance of intercultural differences in order to be a global communicator


Description Weighting(%)
1. Strategic Written Communication: mechanics of effective communication, referencing, for a variety of written, visual and oral forms. 20.00
2. Generating communication through live and mediated modes: oral, visual and aural methods. 20.00
3. Engaging the Audience and Ethics: persuasion vs propaganda; social media and fake news. 20.00
4. Self-Narratives and Storytelling: creatively translating texts. 20.00
5. Persuasive Communications and creative decision-making: historical and contemporary practices. 20.00

Text and materials required to be purchased or accessed

There are no texts or materials required for this course.

Student workload expectations

To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.

Assessment details

Approach Type Description Group
Weighting (%) Course learning outcomes
Assignments Written Essay 1 No 30 1,2,3
Assignments Written Essay 2 No 30 3,4,5
Assignments Oral Presentation (ind, grp, mltmd) No 40 1,2,3,4,5
Date printed 24 September 2023