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PCM5000 Practical Editorial Skills

Semester 1, 2022 Online
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
Grading basis : Graded
Version produced : 30 June 2022


Examiner: Caryn Coatney


The ability to communicate clearly, consistently, and in an engaging way with audiences is highly valued across a range of industries. The foundation of effective communication is the development of knowledge and skills in how to research, write and present information to particular audiences. This course provides students with the opportunity to develop competencies in how to identify appropriate types of content for audiences, and how to research and write accurate, relevant, and engaging editorial for the same.

Students in this course are introduced to the foundational skills of effective content creation including writing engaging text, maintaining audience interest, creating short- and long-form editorial, and sourcing and researching information. The course will seek to help students recognise reliable information and apply critical-thinking skills to act on such information. Students will demonstrate professional practice by assessing and applying methods, concepts, techniques and theories to professional communication contexts.

Course learning outcomes

On successful completion of this course students should be able to:

  1. identify and obtain credible and relevant information, and incorporate this into content using ethical and professional decision-making;
  2. plan, research and write engaging content that complies with different professional formats;
  3. communicate accurately using professional communications conventions and appropriate technology;
  4. manage their professional practice by locating sources, completing tasks, and submitting assessments by the given deadlines;
  5. apply professional and academic literacy skills through analysis and application of content.


Description Weighting(%)
1. Types of information 10.00
2. Finding and planning content 10.00
3. Writing structures 30.00
4. Style requirements 15.00
5. Engagement principles 20.00
6. Information consumers 15.00

Text and materials required to be purchased or accessed

Material needed by students will be available via journal articles and ebooks held by the Library, or via web materials.

Student workload expectations

To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.

Assessment details

Description Weighting (%)
Date printed 30 June 2022