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CMS2018 Cultural Industries - Cultural Economies

Semester 2, 2019 On-campus Toowoomba
Short Description: Cultrl Indtries - Cultrl Econ
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded


Examiner: Andrew Mason

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.


This course provides a complementary role within Communication and Media Studies major, synthesising a variety of theoretical approaches and linking them to industrial practice and cultures of everyday life. This course has relevance to those professions in the knowledge and cultural industries.


This course discusses the relations between the culture industries and everyday life, and explores the relations between the economic and the cultural. Cultural goods and services such as media products, marketing/advertising and consumer products will be discussed along with audiences and markets within a globalised context. This course provides ways of critically engaging with the culture industries that may be useful to both consumers and professionals.


On successful completion of this course students will be able to:

  1. demonstrate knowledge of relevant theoretical knowledge in communication and media studies
  2. demonstrate knowledge of selected cultural industries and their relationship to consumers
  3. examine the role of the audience, and how that may be understood
  4. demonstrate appropriate academic and professional literacy skills.


Description Weighting(%)
1. Economy and culture 30.00
2. Cultural production and creative activity 20.00
3. Consumer culture and everyday life 20.00
4. Advertising, marketing and branding. 30.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

Du Gay, P (ed) 1997, Production of culture / cultures of production, Sage Publications, London.
CMS2018 Audience and industry: study package, University of Southern Queensland, Toowoomba.
(available on Study Desk).
Selected Readings: these include online materials that can only be accessed via the internet. They are not available through USQ and cannot be provided by USQ.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Alasuutari, P 1999, Rethinking the media audience; the new agenda, Sage, London.
Albarran, A 2002, Media economics, understanding markets, industries and concepts, 2nd edn, Iowa State University Press, USA.
Arens, WF, Weigold, MF & Arens, C 2017, Contemporary advertising, 15th edn, McGraw-Hill Irwin, Boston, Massachusetts.
Belch, GE 2015, Advertising and promotion: an integrated marketing communications perspective, 10th edn, McGraw-Hill Australia, Sydney, New South Wales.
(Global Edition.)
de Bens, E, Hamelink, C 2007, Media between culture and commerce, Intellect Books, Bristol, UK.

Student workload expectations

Activity Hours
Directed Study 26.00
Independent Study 139.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
QUIZ 1 5 2 29 Jul 2019
QUIZ 2 5 2 12 Aug 2019
ESSAY 1 100 20 19 Aug 2019
QUIZ 3 5 2 26 Aug 2019
QUIZ 4 5 2 23 Sep 2019
ESSAY 2 100 40 30 Sep 2019
QUIZ 5 5 2 07 Oct 2019
EXAM 100 30 End S2 (see note 1)

  1. This will be a restricted exam. The total working time for the exam is 2 hours. The examination date will be available via UConnect when the official exam timetable has been released.

Important assessment information

  1. Attendance requirements:
    Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.

    External and Online: There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    On-campus: It is the students’ responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks.

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    Restricted Examination
    Candidates are allowed access only to specific materials during a Restricted Examination. The only materials that candidates may use in the restricted examination for this course are:
    o writing materials (non-electronic and free from material which could give the student an unfair advantage in the examination);
    o Students whose first language is not English, may, take an appropriate unmarked nonelectronic translation dictionary (but not technical dictionary) into the examination.
    o Dictionaries with any handwritten notes will not be permitted. Translation dictionaries will be subject to perusal and may be removed from the candidate’s possession until appropriate disciplinary action is completed if found to contain material that could give the candidate an unfair advantage.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Any Deferred or Supplementary examinations for this course will be held during the next examination period.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Other requirements

  1. Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.