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CIS8100 Digital Enterprise

Semester 1, 2019 On-campus Toowoomba
Short Description: Digital Enterprise
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 2
ASCED code : 020399 - Information Systems not elsewh
Grading basis : Graded


Examiner: Michael Lane

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


In a global business environment, students need to develop an understanding of the technologies and the driving principles and issues that underpin increasingly networked digital enterprises. Students must have a working knowledge of how the online presence of organisations is evolving through the use of e-commerce technologies and social media and associated business and societal impacts in order to be competent in a knowledge based workforce. Students need to develop knowledge of how digital enterprises are adopting innovative business models. The advancement of digital technologies has brought opportunities as well as challenges and risks that have to be managed in a business context. Students need to be skilled in order to formulate coherent strategies that take full advantage of the opportunities that digital enterprises and e-commerce provide.


This course provides business and information technology students with the opportunity to explore a variety of business, technical, legal and ethical issues that impact digital enterprises. Students will identify the opportunities and challenges provided by e-commerce and social media in a business context; and will be able to develop practical hands-on skills in the use of digital technologies. Students will also be able to understand and critically analyse the complexities and significance of the digital enterprise environment. This will involve a consideration of markets, firms, consumer behaviour, social media and current and emerging technologies. Students will apply their knowledge gained in this course through practical work using enterprise content management tools, business models and research report writing.

NOTE: Learners undertaking this course are required to have the ability to research with an understanding of ethical research practices.


On successful completion of this course, students should be able to:

  1. recognise and discuss the key drivers and challenges faced by digital enterprises in terms of business, technology and society issues
  2. critically evaluate the role of innovative business models and technologies in order to transform digital enterprises
  3. apply research and technical skills required to formulate and evaluate a coherent strategy for a digital enterprise, develop a business website prototype based on this strategy and document and critically evaluate the end-product
  4. communicate digital enterprise concepts and strategies to both technical and non-technical audiences within a business context.


Description Weighting(%)
1. Digital enterprise concepts 10.00
2. Digital enterprise technology infrastructure 10.00
3. Digital enterprise implementation 15.00
4. Digital enterprise business strategies and societal issues 40.00
5. Emerging digital enterprise sectors. 25.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

Laudon, KC & Traver, CG 2018, E-Commerce 2018, 14th edn, Pearson Higher Education, United States of America (Global edition).
Access to online tutorials and e-books on the current version of Joomla will be provided on the USQ Study Desk of this course.
Joomla!3 explained: your step-by-step guide (2nd edn) - available via Amazon in hard copy or as a kindle book – provides a practical coverage of Joomla! content management system from installation through building a Joomla! web site.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Chaffey, D 2015, Digital business and e-commerce management, 6th edn, Pearson Education, Harlow, UK.
Schneider, GP 2016, Electronic commerce, 12th edn, Course Technology, Boston, Massachusetts.
Rappa, M 2011, 'Managing the digital enterprise.' Retrieved 20th June, 2016, from

Student workload expectations

Activity Hours
Directed Study 36.00
Independent Study 129.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
ASSIGNMENT 1 - ONLINE QUIZ 20 5 15 Mar 2019
ASSIGNMENT 2 100 20 29 Mar 2019 (see note 1)
ASSIGNMENT 3 100 35 17 May 2019 (see note 2)
EXAMINATION 100 40 End S1 (see Examination notes below)

  1. preliminary report and website prototype development
  2. final report and website prototype development

Description Marks out of Wtg (%) Notes
EXAM PART A - MULTIPLE CHOICE 20 8 (see exam note 1)

Exam Notes
  1. This will be an open examination. The total working time for the examination (Part A and Part B) is 2 hours. The examination date will be available via UConnect when the official examination timetable has been released.

Important assessment information

  1. Attendance requirements:
    Online: If you are an international student in Australia, you are advised to attend all classes at your campus. For all other students, there are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    On-campus: It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    This will be an open examination. Candidates may have access to any printed or written material and a calculator during the examination.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Any Deferred or Supplementary examinations for this course will be held during the next examination period.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at